November 18, 2015
If you are a busy entrepreneur, then chances are you don’t have a lot of time to be wasting on stuff that isn’t important to the success of your business. Not only do you have to maintain your website, deal with clients, do the work, and monitor your finances, you have to go out and try to find new business every day to stay afloat. You don’t have any time to spare.
So now let’s turn to SEO. Being visible on search engines and driving traffic are the keys to growing your business. Since you likely are on a tight budget, you are going to be doing a lot of your own web optimization. To make things worse, you are going to have a lot of people telling you a lot of different things. You don’t have the time to be reading every article, watching every video, and pouring over every detailed infographic, though.
To help save a bit of those precious minutes, here are 5 things about SEO that aren’t worth your time anymore.
1. Trying hard to be number #1
Everyone wants to be #1. Nobody likes losing.
Working hard to improve your rankings is the hallmark of a dedicated entrepreneur, but concentrating on being #1 is probably a waste of time. It’s hard because SEO professionals have been pushing the idea of the top spot for a long time, but in reality the issue is a lot more complex.
First, there are a ton of different ways to gain traffic these days. Aside from organic traffic and paid ads, there are social media, emails and referrals. Not only is the ranking impossible to directly manipulate, it is far too complex of a dance to be doing by yourself. Pushing hard for the top spot for “cats” or “dogs” isn’t what you should be doing. Don’t get caught up in this, it will drive you insane. Which brings us to…
2. Concentrating on general head keywords
Wouldn’t it be great to have the top spot for the word “water”? It’s the liquid that brings life and everyone loves it. In reality, this is a waste of time. You aren’t going to knock the wiki article off of the top spot, and it won’t drive the right kind of traffic. What you really need to be zeroing in on are long-tail keywords, the terms that people search for when most interested. They are what will drive the most-targeted traffic to your site.
3. Building links
Back in the beginning of SEO, it was all about building links. They were almost like votes in a general election. The problem was that this election was corrupt. Officials could easily buy votes, and the result was a candidate that nobody wanted and was completely useless(sound familiar?). Blackhat tactics were employed to stuff every page with links and trick the engine into thinking a terrible page was actually the most relevant. These days, quality links are a natural product of great content. While it is still possible to get them, concentrating on getting them never actually gets good ones. Let them come naturally. Stop worrying.
4. Pulling your hair out over algorithm updates
It can be easy to get worried about them. Especially when they are given names that end in –eddon. In reality, though, there really haven’t been any big and scary ones since mobilegeddon. The ones that do really matter are few and far between. That doesn’t mean that you shouldn’t adapt to big ones, it just means that you shouldn’t go crazy over every single one. At this point, they don’t really matter that much. Most are just refreshes or little tweaks that won’t affect you.
5. Worrying about keyword relevancy
Worrying about making your keywords relevant to what you are doing isn’t something that should keep you up at night. Not only have algorithm’s come a long way in determining what is and isn’t meant by speech and written words, your keywords should come naturally. If you are running a business based on content creation, you shouldn’t have to force the words onto the page.
Algorithms are also smart enough these days to understand related terms for your keywords. For example, if you want to rank for content creation, you will also rank for synonyms, close variants, and other related long-tail terms such as content creation software.
Don’t stay awake all night wondering if you put the word “content” in the right place or not. Chances are you did.
Your game needs to stay sharp if you want to become a successful web entrepreneur. You need to dedicate your time to your craft, treat clients well, and watch your wallet. On top of that you need to grow your business. Use your time wisely. That means not wasting your precious moments on these 5 things about SEO that aren’t worth your time anymore. Focus on doing the things that really matter to making your website as good as it can be.