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Viewing posts categorised under: Advanced SEO

19 Link Building Tips That Work

Link building describes the actions aimed at increasing the number and, more importantly, the quality of inbound links to a webpage in the hopes of increasing that page’s search engine rankings. If you are wondering why other pages linking to your page matters, then you should know that page-level link features are one of the most important search engine rankings factors. To sum it up, Google(the search engine that matters) assumes that if reputable pages are linking to you, then you must be an expert producing high-quality stuff.  

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How to Use Social Proof

If you don’t know what social proof is, then you probably think that the world’s hottest nightclubs limit the amount of entries because of safety concerns, that your neighbor bought that new sports car because he likes driving fast, or that the celebrity endorsing that product on TV actually uses it and loves it. Truth is humans are social animals, and we react according to the way that others behave around us. We certainly trust those we deem to be expert, in-the-know, or just more knowledgeable than us in most situations in life. On top of that we put on displays of wealth, knowledge, and status to help us stand out in society, drive up value, and make others envious.  

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Authority Keyword Research

Oh no! Your organic traffic is all over the place and nothing makes sense! It sounds like you’re experiencing what I like to call the 90 day Google challenge. To keep all of us search engine optimization (SEO) experts on our toes, Google likes to change things up every few months. Whether it’s a new penalty for keyword stuffing, or a more aggressive backlink authority search, change is coming and your content needs to stand the test of time.  

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6 Landing Page Optimization Tips

Landing pages are amazing tools for reaching niche-markets with a singular brand or product line. A landing page is hyper-customized to the type of customer you’re trying to attract, and the keywords they use to search for information on Google, Bing and Yahoo. Just like everything else in life, there are good landing pages, and then there are great landing pages! Here are six tips and tricks to transform your good landing page into an amazing landing page!  

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6 Tips to Increase your Blog’s Rankings

Whether you are a vagabond traveler trying to make friends and family jealous back home or a business looking to begin content marketing, a blog is the best way for you to reach a wide audience. Just look at some of the stats:

  • Companies that blog receive 96% more links
  • 61% of customers are more likely to buy from a company that blogs
And that is just scratching the surface.  

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The Definitive Guide to Links for SEO

When it comes to search marketing, your website is just one of many candidates campaigning for a seat at the top of the SERPs. In this general election, users across the web “vote” by linking to a page en route to deciding who gets elected to these valuable offices. If you provide high-quality, valuable, highly-related content, then you can be sure that more and more people will link to you and tell their circles. This is what really drives search engine results.  

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Common Mobile-Friendly Mistakes

It’s 2016 and mobile has surpassed desktop in terms of number of searches. When you add to it that 70% of mobile searches result in action being taken within an hour, it is easy to see why having a mobile-friendly website is key to success in the digital search engine optimization world. Even though we are passed mobile-geddon and the idea of having a smartphone-friendly site is nothing new, we sometimes forget that the industry is still in its infancy, and that even the best are still making mistakes that are hurting their bottom line. Here are some common mobile-friendly mistakes you have to avoid if you want to reap all of the benefits that mobile has to offer.  

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How Much Should My SEO Budget Be?

So by now you have realized that search engine optimization is the key to success for your company. That it is the only way for you to drive traffic, generate leads, make profit, and grow your business without breaking the bank. Great. What you’ve probably also realized is that it is going to come at a price.  

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5 SEO Tactics To Stop Now

If you are a busy entrepreneur, then chances are you don’t have a lot of time to be wasting on stuff that isn’t important to the success of your business. Not only do you have to maintain your website, deal with clients, do the work, and monitor your finances, you have to go out and try to find new business every day to stay afloat. You don’t have any time to spare.  

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Can an SEO Company Guarantee Results?

Finding a good SEO company to develop, consult you on, and implement your search engine optimization tactics is essential to succeeding in the world of e-commerce. In a world where snake-oil salesmen run rampant and shady tactics abound it is even more important to make sure you find a reputable one.  

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