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Viewing posts categorised under: Google Penguin Update

19 Link Building Tips That Work

Link building describes the actions aimed at increasing the number and, more importantly, the quality of inbound links to a webpage in the hopes of increasing that page’s search engine rankings. If you are wondering why other pages linking to your page matters, then you should know that page-level link features are one of the most important search engine rankings factors. To sum it up, Google(the search engine that matters) assumes that if reputable pages are linking to you, then you must be an expert producing high-quality stuff.  

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SEO Audit Checklist for 2016

SEO is a complex and ever-evolving art-form that requires coordinated efforts across multiple disciplines. When they are joined in unison, the result is a campaign that produces high rankings and high profits. But how do you:

  • Determine where to start with a new client?
  • Determine what isn’t working on a current campaign?
  • And figure out how to free your website from the depths of the Google SERP dungeon?

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White Hat SEO vs Black Hat

SEOs normally have to wear many hats- they are responsible for creating great content, identifying missing components, conducting audits, and even doing some competitor research- and maintaining the ranking of a client’s website is always an ongoing process, too. In this game of many hats, there are often two different colors to choose from. Whitehat vs Blackhat SEO is a tale as old as time(SEO time, at least). On the one side you have Dr. Jekyll, a smooth, successful, well-dressed man of character, on the other there is My. Hyde, the evil that lurks within him.  

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The Definitive Guide to Links for SEO

When it comes to search marketing, your website is just one of many candidates campaigning for a seat at the top of the SERPs. In this general election, users across the web “vote” by linking to a page en route to deciding who gets elected to these valuable offices. If you provide high-quality, valuable, highly-related content, then you can be sure that more and more people will link to you and tell their circles. This is what really drives search engine results.  

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