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Viewing posts categorised under: Small Business SEO

19 Link Building Tips That Work

Link building describes the actions aimed at increasing the number and, more importantly, the quality of inbound links to a webpage in the hopes of increasing that page’s search engine rankings. If you are wondering why other pages linking to your page matters, then you should know that page-level link features are one of the most important search engine rankings factors. To sum it up, Google(the search engine that matters) assumes that if reputable pages are linking to you, then you must be an expert producing high-quality stuff.  

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SEO Audit Checklist for 2016

SEO is a complex and ever-evolving art-form that requires coordinated efforts across multiple disciplines. When they are joined in unison, the result is a campaign that produces high rankings and high profits. But how do you:

  • Determine where to start with a new client?
  • Determine what isn’t working on a current campaign?
  • And figure out how to free your website from the depths of the Google SERP dungeon?
 

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White Hat SEO vs Black Hat

SEOs normally have to wear many hats- they are responsible for creating great content, identifying missing components, conducting audits, and even doing some competitor research- and maintaining the ranking of a client’s website is always an ongoing process, too. In this game of many hats, there are often two different colors to choose from. Whitehat vs Blackhat SEO is a tale as old as time(SEO time, at least). On the one side you have Dr. Jekyll, a smooth, successful, well-dressed man of character, on the other there is My. Hyde, the evil that lurks within him.  

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How to Use Social Proof

If you don’t know what social proof is, then you probably think that the world’s hottest nightclubs limit the amount of entries because of safety concerns, that your neighbor bought that new sports car because he likes driving fast, or that the celebrity endorsing that product on TV actually uses it and loves it. Truth is humans are social animals, and we react according to the way that others behave around us. We certainly trust those we deem to be expert, in-the-know, or just more knowledgeable than us in most situations in life. On top of that we put on displays of wealth, knowledge, and status to help us stand out in society, drive up value, and make others envious.  

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Authority Keyword Research

Oh no! Your organic traffic is all over the place and nothing makes sense! It sounds like you’re experiencing what I like to call the 90 day Google challenge. To keep all of us search engine optimization (SEO) experts on our toes, Google likes to change things up every few months. Whether it’s a new penalty for keyword stuffing, or a more aggressive backlink authority search, change is coming and your content needs to stand the test of time.  

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6 Landing Page Optimization Tips

Landing pages are amazing tools for reaching niche-markets with a singular brand or product line. A landing page is hyper-customized to the type of customer you’re trying to attract, and the keywords they use to search for information on Google, Bing and Yahoo. Just like everything else in life, there are good landing pages, and then there are great landing pages! Here are six tips and tricks to transform your good landing page into an amazing landing page!  

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6 Tips to Increase your Blog’s Rankings

Whether you are a vagabond traveler trying to make friends and family jealous back home or a business looking to begin content marketing, a blog is the best way for you to reach a wide audience. Just look at some of the stats:

  • Companies that blog receive 96% more links
  • 61% of customers are more likely to buy from a company that blogs
And that is just scratching the surface.  

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30 Tips for Local Small Business Owners

Title Tags Title tags are the defining element of your web page. Your title tag is what tells both users and web crawlers what you are all about, which makes it the most important aspect of your on-page SEO. This is how users are going to find and remember you, determine if you have what they are looking for, and add a bookmark to your page, and is how search engines are going to determine the topic of your web page and display you in their SERP.  

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5 Simple Tips to Dominate Local SEO

If you were a local business in the past your keys to success would have been getting a prominent store location, putting up ads around town, and hoping people would come in off of the street. Those days are over. There were 140 billion local searches in 2014, and as mobile surpasses desktop usage, that number can only grow.  

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Can an SEO Company Guarantee Results?

Finding a good SEO company to develop, consult you on, and implement your search engine optimization tactics is essential to succeeding in the world of e-commerce. In a world where snake-oil salesmen run rampant and shady tactics abound it is even more important to make sure you find a reputable one.  

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