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Viewing posts categorised under: Social Media Tips

How to Use Social Proof

If you don’t know what social proof is, then you probably think that the world’s hottest nightclubs limit the amount of entries because of safety concerns, that your neighbor bought that new sports car because he likes driving fast, or that the celebrity endorsing that product on TV actually uses it and loves it. Truth is humans are social animals, and we react according to the way that others behave around us. We certainly trust those we deem to be expert, in-the-know, or just more knowledgeable than us in most situations in life. On top of that we put on displays of wealth, knowledge, and status to help us stand out in society, drive up value, and make others envious.  

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